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A clearer view.
A better next step.

Agricultural intelligence connects the details of the farm to the decisions that matter. Openfarms Lab brings that context to farmers, conversations and business workflows.

Campaign image of a farmer using a phone beside her crops

One company.
Connected ways to work.

Choose the experience that fits your work, from an individual farm to the organisations supporting it.

SmartFarmer

Our app for farmers. Keep the farm and its season in view, with a place for records, activities and questions.

Explore SmartFarmer

WhatsApp interactions

A familiar way to connect with Openfarms Lab. Bring agricultural questions into a conversation, with farm context close at hand.

Explore WhatsApp interactions

Business services

For organisations working with farmers. Connect your field relationships, information and service workflows around a shared agricultural purpose.

For organisations

Intelligence with
a memory of the farm.

The AI Extension Worker brings farm history into the conversation.

A crop name alone is not enough. Location, planting date, growth stage, observations and work already done all shape a useful response. Keeping that information connected makes each conversation more relevant.

Our approach to advice

The place

Farm, field, location and crop.

The season

Planting, growth stage, activities and observations.

The conversation

Questions, context and the next decision.

Keep the whole
journey in view.

Farm information is most useful when it stays connected to the people who need it.

Start with the farm

A clear record of the crop, place and season gives planning a practical starting point.

Stay close to change

Activities and observations give new questions a history, so important details do not get lost between conversations.

Carry the context forward

Connected records help people understand what happened through the season and prepare for the next conversation.

Useful intelligence.
Responsible by design.

Clear data choices, traceable context and human judgement are part of the way we work. Understand our approach to AI and how information is handled across our services.

Put agricultural intelligence
to work for you.

Tell us about your farm, your organisation or the people you support.

Start a conversation